How to deep link to the YouTube app

YouTube deep links are important. Here is why?

Sending external traffic to a YouTube channel or video is a common practice, but there is a significant problem with the current approach. To fully optimize views and engagement, marketers often need to use deep links that direct users to the YouTube mobile app on iOS and Android, bypassing the need to log in through the YouTube mobile website.

Linking to a YouTube video from Instagram with normal links

When your audience clicks on a YouTube link directly from Instagram, they often encounter a few issues that can potentially decrease engagement and revenue for you.

  1. The viewers are welcomed by a disturbing “Accept Cookies” popup.
  2. The viewers are not able to like the video because they are not logged in.
  3. The viewers are not able to subscribe to your channel because they are not logged in.
  4. The viewers don’t see any ads, meaning you receive less revenue from all external traffic that you send.
YouTube Deep Linking from Instagram

Using Deep Links to a YouTube video from Instagram

Deep Linking allows you to create YouTube profile or video links that can open the YouTube app with it. Deep linking to the YouTube mobile app will help you increase and grow followers, views and engagement. + Ad revenue 😉

Swipe-up links from Instagram to my latest YouTube video now opens the video directly in the YouTube app. This allows my audience to comment and like the video seamlessly.

Maria Ken

🔗 Here is guide to creating YouTube deep links.

✍🏻 Notice: Our platform supports more apps like Spotify, Instagram, Facebook, TikTok and Twitter.
Also you can create custom own deep links for your Android/iOS app.


  1. How does deep linking to the YouTube mobile app improve views and engagement?
    Deep linking to the YouTube mobile app allows users to directly access videos without the need to log in or face any distractions, resulting in a smoother viewing experience and increased engagement.
  2. What are the limitations of using normal links when sharing YouTube videos on Instagram?
    Normal links to YouTube videos on Instagram can lead to issues such as cookie popups, limited interactions (like inability to like or subscribe), and a lack of ad visibility, potentially reducing engagement and revenue.
  3. Does deep linking help increase ad revenue from external traffic sent to YouTube videos?
    Yes, deep linking ensures that viewers see ads within the YouTube mobile app, allowing creators to maximize ad revenue from the external traffic they send, unlike when viewers access videos via the mobile website.

7 replies on “How to deep link to the YouTube app”

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